He met an untimely death at the age of 60 when his helicopter crashed at the Rudrakonda Hill, due to bad weather. The helicopter was carrying YSR Reddy, two of his staff and two pilots to Chittoor when it went missing in heavy rainfall in the Naxal and tiger-infested Nalamalla forests.24 hours after YSR's chopper went missing, it was located atop Serai Salem hill, at a distance 40 nautical miles (70 km) east of Kurnool.
YYSRas a politician brought awareness among rural masses and this made him their God. This is the real reason why people among poorer sections love YSR even now. YSR was the successful politician and he never lot any election he contested. His political career turned after the famous padayatra he undertook in mid-summer 2003. Every successful leader face opposition and also many allegations.
Opposition accused him of indulging in rampant corruption in the name of welfare programs. But what mattered to people was whether the fruits of the Government schemes are reaching them. So even though YSR named all the programs after Indira Gandhi,Rajiv Gandhi etc, only his name is still remembered.YSR became a brand and it was a remarkable achievement considering that Congress party and top leadership never allow other than Gandhi family to grow in the party.
Though he hails from the Congress party, people remember YSR as just YSR and do not even remember about Congress. His sudden and tragic demise left huge vacuum and the developments,turmoil state went after his death highlighted his importance as a leader even more.
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