Unfortunately not all shades complement every skin tone. Red lipstick alone has such a wide variety! Complexions vary just as much as lipstick shades, so my advice is to always test colors against your skin before you make a decision. If your skin has more of a pink undertone, and try cool-based colors while darker complexions pair well with warmer, coral hues.
Lipsticks come in a variety of textures, so how do you decide between them all? It’s great if you already have a personal preference, but for beauty newcomers my advice is to test away. Generally many wear a subtle, neutral gloss for daytime and reserve bold satins and mattes for going out.
Follow the natural shape of your lips making sure to stay inside the lines you don’t want to look like you belong in the circus. Tip - After you’ve fully applied your lipstick, lightly blot your lips with a tissue for a polished, even look. This will also lessen the chance of you getting lipstick all over your teeth.